STRATEGIC COMMUNICATION

“All leaders of organizations must realize their companies’ reputations depend on their internal ethos and the perceptions of their many external stakeholders. They cannot ignore the importance of establishing and maintaining a positive reputation, or the necessity of effectively managing external relations to obtain and keep it.”

– Deborah J. Barrett
Strategic Communication is the systematic planning of information flow, communication, media development, and image, to satisfy the long-term strategic goals of an organization.

Today, as social media utilities continue to grow at staggering rates, many organizational leaders are finding themselves suddenly faced with new challenges in uncharted territories. At any given time, various conversations may be occurring about your organization – with or without your knowledge – and it is up to organizational leaders to decide how important timely and transparent communication is to their bottom line.

Social media has created a dramatic shift in how people discover, read and share information. Strategic communication and crisis planning are something even the smallest organizations cannot afford to overlook in a virtually connected, globalized community.

Comprehensive Communication Plans:
*  Stakeholder Analysis
*  Messages, Media + Methodology
*  Strategic Communication Goals + Objectives
*  Feedback, Performance + Monitoring Mechanisms
*  Fallback Strategies
*  Surveys, Self-Assessments + Team Assessments
*  Crisis Communication Planning